YourMarket
YourMarket is Midway’s enterprise marketing engine. Capture leads, orchestrate omnichannel email, SMS, and social campaigns, automate multi-step customer journeys, and attribute every shilling of revenue back to the campaigns that earned it — all with GDPR and CAN-SPAM compliance built in.
What YourMarket Does For Your Team
Omnichannel Campaigns
Dispatch high-volume campaigns across Email, SMS, and Social from a single console. Build responsive templates visually with the WYSIWYG editor and preview layouts across devices before you send.
Visual Workflow Automation
Build routing loops, auto-responders, and lead-scoring rules with an If-Then logical engine. Define conditional pathways that react to each contact’s activity instantly — no code required.
CRM Pipeline & Leads
Manage contacts through custom deal stages on a clean Kanban pipeline board. Assign leads to teammates, leave comments on records, and keep the whole team aligned in a shared inbox.
Revenue Attribution
Track first-touch, last-touch, and linear conversion revenue across campaigns to calculate real customer acquisition cost (CAC) and lifetime value (LTV). Know exactly which campaigns drive money.
GDPR & CAN-SPAM Ready
Every campaign appends a signed one-click unsubscribe link. Suppressed contacts are honoured globally, and all consent actions are written to an immutable audit trail with Article 15/17 data tools.
Reporting & Digests
Turn marketing data into boardroom-ready reports. Export CSV summaries, generate print-friendly PDFs, or schedule weekly and monthly email digests straight to leadership.
From Lead to Attributed Revenue
Capture Leads
Import contacts or capture them from landing pages and forms. Every lead lands in one unified, deduplicated database.
Segment & Build
Slice audiences into segments, then design an omnichannel campaign in the visual builder — email, SMS, or social.
Automate Journeys
Trigger multi-step workflows on behaviour: welcome series, nurture tracks, re-engagement, and lead scoring run on autopilot.
Attribute Revenue
As deals close, revenue is attributed back to the exact campaigns and touchpoints so you can prove ROI and cut wasted spend.
Running campaigns across scattered tools?
Most teams juggle a separate email tool, a CRM, and a spreadsheet for reporting — and still can’t say which campaign drove a sale. YourMarket unifies all of it. One database, one automation engine, and revenue attribution that proves what’s working.